Footprint
A Concept Display

JN//DL 

About

Footprint is a concept table that was designed as a physical metaphor for the power and craftsmanship embedded in Jayda Hany’s shoes. The objective was to create a digitally fabricated, visually arresting display that would draw visitors toward the exhibition and provoke curiosity about the footwear collection.

The table’s form—appearing as a solid, robust material fractured by the force of the shoes—communicates the narrative of strength, precision, and disruption. By combining computational design with playful spatial expression, the installation transforms the product showcase into an immersive statement piece that highlights both the durability and bold identity of the brand.